Bus Service Market Development

Developing the market for bus services, and attracting custom from other travel modes, has been a central theme of much of Alan Howes’ work. Particular projects include;

Abu Dhabi Bus Master Plan (for Abu Dhabi Dept. of Transport, 2010-11); Alan was a key member of a team responsible for the generation of a complete Master Plan for buses throughout the Emirate of Abu Dhabi, including appraisal of existing conditions, identification of markets, estimating the scale and nature of future demand, defining and evaluating optional service strategies, identifying and scoping requirements for new infrastructure (e.g. transport interchanges) , making recommendations and devising plans for institutional matters, finance, funding and implementation. The project was carried out in the context of an appraisal of the Abu Dhabi Surface Transport Masterplan. (Sub-consultant to MVA)

Strategic Marketing Plan Development, Saudi Arabia (for SAPTCO); Alan took a key role in this major project to develop strategies to increase profitability in all sectors of the Saudi Public Transport Company, which runs urban, inter-city and international bus services throughout Saudi Arabia. (Sub-consultant to PriceWaterhouse Coopers)

Qualities required by citizens for high quality public transport (for the HITRANS grouping of North Sea Local Authorities) Alan was project manager for this EU funded project involving research into qualities required in public transport in order to achieve modal transfer, and other research related to modal shift.

Scottish Market Analysis Project (SCOTMAP); Alan spent some six years with the Scottish Bus Group managing this project in North-East Scotland and the Scottish Midlands. It involved a complete re-planning of the area’s bus services to attract more passengers, reduce costs and reduce dependence on public support. The bus networks Alan planned achieved these objectives.

UK Bus Market Review (for a private client – mid-2010);  A market review of UK Bus operations for a commercial entity contemplating entry to the market. Alan carried out a status review of Quality Contracts, and reviewed other material on market share, commercial performance, etc. as a sub-consultant to MVA.

As Special Advisor to the Dubai Public Transport Department Alan had a key role in developing bus services to attract more custom.

Central 2000 Bus Development Study; Alan researched various aspects of public transport development, including Information, Fares and Frequencies, Corporate Identity, Quality of Service, and carried out surveys of public attitudes in order to assist Scotland’s Central Regional Council in developing bus services throughout the area. the study was a major input to the Council’s “All Change” Transport Policy review.

Transport for Medway (for Medway Council); Alan managed the bus-related aspects of this study which aimed to develop an improved and sustainable transport system able to cope with an expanded population. The study involved a thorough review of all aspects of the existing bus system, and formulation of recommendations to make it a more attractive alternative to the car.

Public Transport Planning, Milton Keynes; In the 1970s Alan was closely involved in the development of Public Transport for the New City, including the Woughton Dial-a-Bus scheme, justification of revenue support, infrastructure management and specification, fares policy etc. He played a large part in developing bus routes to serve the Central Milton Keynes shopping building which opened in 1979.

Links to Key Resources (under development)
Routes to Revenue Growth; How have some bus companies achieved patronage and revenue growth? This (priced, hard copy) publication examines nine bus routes and networks which have seen sustained patronage growth of between 3% and 30% year on year.

BRT Resources
Other Resources